90° South Growing startups in Austin TX using strategies rooted in technology, data, and design-thinking. | 90 Degrees South

Moniker Guitars

Moniker had just launched a new line of guitars that wasn't selling as well as they expected. We were hired to figure out why that was and then do some conversion optimization. We wrote up a report of all the major issues we saw and delivered it to the Moniker team who in this case implemented it. They showed significant improvements in sales of those products immediately.

Visit Website

  • Increase sales of Rival Series guitars.


  • Over 100% increase in conversion rate for the rival series.
  • Increased conversion rate led to significantly higher sales.